Spirit Marketing and Scion produced an exciting look at two Scion racing heroes as they take on the celebrities at the 2011 Toyota Pro/Celebrity Race.

It was an effective way for Scion to connect with and expand their fan base.  Fans across the nation became involved in the event and the event lived on as a relevant part of their conversation.

Spirit Marketing is a content concepting, developing, and production group. Our strategic thinking and ideas create award winning film and video stories that enhance and expand the reach of our client’s brand.