Winner of the 2010 Prism Award

The On The Road Series has been voted the winner of the prestigious PRSA-LA Prism Award for Best Ongoing Social Media Series.

Toyota’s goal was to integrate and expand the traffic to it’s mobile marketing display and it’s enhanced website.

The Integrated Web & Event Solution

Spirit proposed a series of stories that involved it’s sports personalities in fun, off track, experiences. The Toyota stars had very engaging and diverse personalities that we were sure would attract a bigger web audience. This story involved Spirit coordinating a visit by three of Toyota’s biggest stars to the world famous Pikes Place Fishing Market in Seattle. View the video that increased views by 400 %.