Spirit Marketing is a video content creation, production and distribution group. Video content is one of the strongest tools for Content Marketing and it is growing every day.
We specialize in creating engaging and successful video content. We believe in the power of a great story. We rely on our ability to define the audience. Then we execute superb production quality and distribute the media with a strategic plan that works.
• 95 % (of marketers) believe visual content is very important for online marketing
• 89 % are already using or plan to use visual content in social media
• 87 % believe visual content is critical for traditional marketing
• 80 % plan to budget for production of visual content in 2013
• 96.7 % believe that visual content engages best on social media
• Be very good at creating a compelling message.
• Have the ability to weave the marketing material seamlessly into the story.
• Include several of the emotional triggers known to capture the attention of the audience.
• Be able to show you examples of previous work that provides proof of their ability.
Toyota wanted to promote the durability of the 5th generation Toyota 4RUNNER by showcasing its ability to conquer harsh rugged off road challenges.
The 4 Runner had just successfully completed the Rubicon Trail. With that success it was then entered in the ultimate endurance test: the world famous Score Baja 1000 race. The challenge was to tell the story about the stock 4RUNNER’s success in the Rubicon and the challenge of the upcoming Baja 1000 where there is no guarantee that it would finish the race.
Web Campaign Solution:
The decision was made to tell the story about the stock 4Runner taking on the Baja 1000 in video and distributed on the web. We were chosen to develop a video series about the 4RUNNER’s participation in the Baja 1000. With no way to know if the truck would finish the race we presented the idea of telling the entire story about all aspects of the race. That way of the race results would not matter, but the story of durability and a great new 4RUNNER would be the focus.
The cornerstone of the series we developed was that this was a stock, off the showroom floor 4RUNNER. We did that in the “Product Features” video by describing the product features while including visuals of the race prepared 4RUNNER. “The Build” video showed exactly what the team did to get the 4RUNNER to meet race required safety rules. “The Shakedown” Introduced the team and explained how important pre race testing is to have a race ready vehicle.
“36 Hours and The Race” are all about the the hours before the race and the grueling thirty plus hours of racing in Baja. Ivan “The Ironman” Stewart, an icon and one of the most successful off road racers, who competed with Toyota for many years was the lead driver of the team. In “Ivan’s Journal” Ivan shares his thoughts and perspective about the race and the 4RUNNER.
Our multi-camera HD production began by capturing the process of modifying the 4RUNNER with safety-mandated equipment to become race-ready. We then captured the test team and the drivers, three engineers and Ivan “Ironman” Stewart, as they ran a shakedown test and planned their strategy for the 2010 Baja 1000.
Capturing their story during the race presented an enormous challenge. Well over 30 hours of continuous racing, no guarantee that the 4Runner would finish and 1000 kilometers of brutal terrain to overcome. Key to our success was to have enough cameras at the critical moments to capture all necessary story elements.
We used 8 HD cameras including two truck-mounted cameras to record each of the drivers and co-drivers radio conversations. Cameramen were embedded with the chase crews, and a second ground crew focused on running footage and pit stops.
In order to capture the scope and spectacle of the event a helicopter camera shot dramatic vistas and high-speed running shots of the racing 4RUNNER.
The series did its job and attracted viewers and contributed to the successful launch of Toyota’s 5th Generation 4RUNNER.
Branded Video Content Helps Red Bull Find Its Marketing Wings By Christophor Rick| Reel SEO Sept. 3, 2011 Brand marketers …
We develop story content ideas that have the highest possibility to engage the targeted audience and meet our clients’ business objectives.
For a story to resonate with its largest potential audience it must use social media. We produce story content that takes advantage of the power of social media, ranging from single productions to full campaigns.
Good stories require thoughtful execution of each narrative element and require high production value. Our stories are crafted with innovative professionals with an experienced ‘eye’ for singular quality.
Continually emerging digital technology creates growing opportunities to engage an audience. Our people have the capability to work with the full compliment of the technology that creates this challenging landscape.
Live Event Marketing
Events present an opportunity to extend our clients brand through stories produced for social media. We use a live event as the foundation for the creation of a brand-enhancing story that will live on social media.
Humanize the Brand
People provide an opportunity to broaden a brands appeal through story. Many of our campaigns are driven by stories involving people and personalities.